As the world population grows, technology evolves, and globalization provides new opportunities. The rules of the economy change, making trading more profitable, but more complicated at the same time.
For better or worse, regardless of what size your business is, you can't simply go with the flow anymore. Tools to track sales performance become an essential thing.
Nowadays, you need a working sales strategy if you aim for success, and to reach this goal you'll have to gather and analyze plenty of data, including customer data and prospects profiles, pricing, lead generation sources, and, of course, your past and future sales. Fortunately, the most knowledgeable and skillful developers have already created sales-tracking software solutions that incorporate all the tools it might require.
With the current increase in demand for such platforms, it is easy to get lost in an endless sea of available options while choosing your perfect sales tracking software. Plus, it's always better to read short descriptions with all the main features highlighted for you rather than spend worthwhile efforts finding the information yourself.
After all, you've got a business to run and products to sell with the help of all these sales tracking software options. Sales tracking software tool helps to identify, follow, and analyze every step of the sales cycle in order to get top-notch results.
Sales tracking software is designed to present you with statistical data on your sales activity. Basically, sales tracking tools should allow you and your entire sales team to:
Collect information about your clients, leads, or prospects
Identify customers' behavioral patterns
Evaluate sales rep performance
Spot potential problems in advance and adjust the strategy
Analyze the metrics to predict future revenue.
Modern sales tracking software is complex; it provides a variety of features. Some of them are beneficial to your company, but some of them might be unnecessary and redundant.
However, certain tools are irreplaceable if you want to improve sales processes. Let's review the instruments you should look for when you pick up sales tracking software.
Leads are the foundation of every existing sales pipeline management plan. That's why a proper sales tracking software should enable you to:
Gather and store your leads' personal info. Everything that could be relevant to your sales team (e.g., name, the company they represent, their specialization, or budget) should be available with a click. This will help you to better understand the needs of your sales team and identify their interests and preferences so you can tailor a more individual approach toward them.
Track your main lead sources. If you think that where your leads come from doesn't matter because they're already here, think again. The customer journey is crucial for both small businesses and large corporations. When you know what sources are the most useful (it can be anything, including email, social media, websites, or even a recommendation from a friend), you can dedicate more time and energy to acquiring new leads through them, or you can focus on developing the ones that you haven't been paying enough attention to.
Sales pipeline management. Every salesperson knows that transforming leads into customers is a complex process, and it takes time. If you know which potential clients are hot and ready to buy and which might still need some nurturing, you can select the tactic that suits this particular lead's mood the most.
Remember, if you are aware of your lead sources, you'll always know where to turn if you want to attract new potential customers and increase sales. Every quality sales tracking platform escapes competition through authenticity.
To forecast sales and identify trends is hard because it's impossible to calculate the future. Yet, it is inevitable for any business that strives to be profitable. After all, any company executive needs to plan a budget, make strategic decisions, and set up realistic goals for the team.
Any mistake in the calculations can result in a drastic decline in revenue data. That's why acquiring the sales tracking software that is capable of obtaining data on your past and current sales and using it to make accurate predictions about the future is an investment that will definitely pay off.
With suitable sales tracking features, you can delegate tasks, assign resources, adjust strategies, and assess sales rep performance with confidence. It will result in your sales revenue and further development.
It's high time to try one of the sales tracking tools with stable, detailed reporting to understand how to push your business further.
sales tracking software helps identify reasons for your success and point out your weak spots.
You desperately need a sales tracking tool that will help you to boost your sales performance. So, what kind of sales rep activity can you get, and how exactly can they be of use? Let's find out.
Activity Report. This one will show you the entire history of communication with leads, including the latest interactions, data on when and how you contacted them, and what response you got. The value of this information is hard to underestimate. Sales forecasting should be one of the priorities.
Sales reps. You can use such detailed report data to analyze leads' behavioral patterns and choose the approach that will fit your needs and preferences the most. In addition, sales managers can also access and study it to determine who among their team members are star performers and who might need some extra motivation.
Loss Report. People who deliberately refuse to evaluate their previous actions are doomed to repeat the same mistakes. You should draw lessons from your past mistakes; otherwise, you may get stuck or fail. Of course, it might be a tiresome process, but as soon as you see the reasons why you've lost particular leads, you might gain a clear vision of what action course you need to take to outbid your competitors and score more leads. Moreover, these metrics can be helpful when forecasting the future performance of your sales department.
Success Cases Report. Triumphs provide plenty of opportunities to learn from as well. If you struggle to determine which tactics suit you and your team the best, take a close look at the data on the cases you won, as well as your sales conversion rate. Surely, it will cheer you up, but it will also present you with valuable knowledge on what selling strategies your marketing teams should use more often. Plus, you can make notes on what means you should use if you're dealing with a specific type of lead. If you forecast sales, you also estimate future sales revenue, predicting how much you will sell in the next week, month, quarter, or year.
Funnel Report. It's one of the chief sales tracking features. You need to obtain this report if you want to see at what stage of the sales funnel your leads are at this exact moment, what prevents them from moving further down the pipeline, and what you need to do to get them closer to striking a deal. You'll see what tactics are the most effective depending on the lead's type. After you examine this information thoroughly, you'll learn what your next steps toward this particular lead should be. That's an essential sales forecasting instrument that will lead you to more efficient deals.
Sales Forecasting. Predictions are tightly connected with things that come to follow. It is sometimes hard to understand how crucial it is for a business to generate a precise sales pipeline. Sales forecasting gives private companies you cooperate with more confidence in their operations. Sales forecasting gives publicly traded companies credibility in the marketplace.
Sales strategies get the company's benefits. The basic sales tracking tool enables sales teams to schedule the entire sales cycle. Sales tracking also supports chain operations with material purchases and production capacity, partner strategies, and sales operations in the location, and quota planning.
Conversion rate is the ultimate measurement of your success, so if your sales tracking software is unable to calculate it, you should replace it for a more effective sales tracking tool. You can acquire plenty of leads, but if you fail to turn them into actual customers, your sales processes won't contribute to increasing the company's profits.
If the created processes you have aren't satisfying, simply ask the program to submit conversion rates by sales reps, lead sources, etc. This would provide you with a clear picture of the measures you should take to improve the situation.
The revenue per sale indicates the average amount of money you receive after closing a deal. If this metric decreases, then you definitely need to change your selling strategy. It means that it's time to turn to sales tracking and sales performance.
Sales tracking means maintaining records and detailing every single aspect of the sales process. Sales performance means the seller's or sales team's ability to get to the goals.
Plus, it can be helpful if you want to assess your sales team's productivity when it comes to upselling customers. Thus, sales tracking software with the ability to display average sale price is the tool you should use to spot worrisome signs in your sales activity.
We live in the 21st century, so it is practically essential to make applications available on both desktop and mobile devices, allowing you to manage your business anywhere and anytime. Besides, your sales team should have access to the platform at any time.
Many platforms offer synchronizing capabilities and online/offline access. With such advanced sales tracking software, the entire sales cycle gets incredibly easier to run a business because every important feature is just a few clicks away. Hence, choose the product that lets you enjoy the advantages of technological progress.
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Nowadays, selling process is much more challenging than it used to be. There are plenty of activities and indicators that need to be monitored and accounted for. But don't worry, there are plenty of sales tracking software that have your back. Let's dive in and see what today's marketplace has to offer to simplify the entire sales cycle.
When it comes to sales tracking software or anything that can improve your sales metrics, Bitrix24 is the ultimate toolkit that has a solution for all the situations you and your team might face. With this CRM tool, you can:
store and access data on clients and leads,
analyze your sales activities
track the performance of your team with key performance indicators,
import, export, and share documents,
manage marketing campaigns,
contact prospects and customers via multiple channels, etc.
The best news is you can do it for free. Of course, there is a paid plan option with additional features and premium packages, but using basic functions won't cost you anything.
Lead & pipeline management, sales automation, lead-generating instruments, flawless sales performance tracking
Gantt charts, Kanban boards, task efficiency reports, conversion rate, funnel & etc.
Customers' and leads' database with personal details and a history of interactions
Communication tools, including calls, emails, Zoom, social media, audio/video chats & conferences.
Vtiger focuses primarily on acquiring multiple deal pipelines and nurturing leads, but it also offers a variety of analytical and forecasting tools to generate the utmost sales strategies. Its system of smart alerts notifies you automatically as soon as a deal changes its status. Plus, you can continue conversations at any given time, even if you have started them on another channel.
Generate leads from multiple channels, including email, social media, website, and phone sales calls
Analyze the leads' personal data and assign them to the most suitable sales reps
Initiate pipeline automation and marketing campaigns
View activity and sales reports, sales results, and funnel progression
Evaluate your sales team's performance and productivity.
If you're tired of doing things manually, Salesflare is your best option. This application obtains data from a variety of sources, such as emails, social media, company storage, and even your calendar. Any sales process is automated for you in no time. For instance, when you receive an email, the sales tracker automatically transfers the phone number and address from the person's signature to your database.
Automated email sequences can be initiated when a certain event takes place or you want to get through to a person who isn't responding.
Advanced sales tracker instruments. You can find out when people opened your messages, what pages of your website they visited, and when.
Impressive integration capabilities: it's perfectly compatible with Gmail, Office 365, iCloud, PieSync, and many other popular platforms.
Customizable sales pipeline, dashboards, and overviews.
EngageBay demonstrates a certain lack of analytical capabilities, but they provide plenty of opportunities to keep all of your interactions with leads and clients under control. It covers everything from nurturing prospects to customer support. That's what we call a proper sales pipeline.
Analyze customers' behavior and preferences
Generate pipelines for multiple deals
Contact leads via phone or email
Assign and monitor tasks
Automated sales funnels & e-mail sequences
Dashboards and tools to examine business proposals
Integration with Office 365, Gmail, and other calendar applications.
For instance, a "deal rotting" function automatically sends notifications if a deal remains untouched for too long, allowing your sales reps to prevent it from turning into a lost cause. In addition, it provides sellers with a virtual sales mentor that they can ask for personalized advice.
Lead tracking & management sales teams
Automation for the sales teams' recurring tasks
Detailed leads' and customers' profiles with interaction history
Visual pipelines
Activity reports and other analytical & forecasting tools
Synchronized mobile and desktop versions available.
Zoho CRM presents its users with a variety of solutions for every possible scenario. Any sales process will be processed with this solution. But the most innovative instrument they have is gamification. This useful feature allows turning the boring processes of achieving goals, accomplishing tasks, and acquiring leads into fun and adventurous competition, making it easier for your sales reps to stay productive. This way you'll keep your sales team motivated.
Automated workflow and sales data management
Customizable charts and dashboards
Sales trends and forecasts
Funnels and lead generation and management tools.
If you want to automate as many sales related processes as possible, choose Copper. It gathers information on leads and sales actions from all the available communication channels and sources. This way you’ll manage to mediate the sales process and the sales pipeline as well. Moreover, it will send automated notifications and visual indicators when a deal reaches crucial stages.
Leads' data storage with a complete history of interactions
Automation of regular administrative tasks
Customizable visual pipelines
Sales activities reports, a sales funnel overview & dashboards
Desktop, iOS, and Android versions
Gmail integration
The most convenient feature of the Freshworks CRM is its ability to present a 360° overview of all the customer sales data and lead related information in one screen. Plus, deal card with visual pipeline allows you to delegate tasks, set up meetings, and initiate conversations with leads.
The ability to contact leads directly from the platform
Lead scoring sales pipeline overview
Sales teams activities report
Smart e-mails with a personalized approach to your leads
As a sales tracking software, Close CRM is designed specifically to help your team close as many deals as possible. That's why it puts a lot of emphasis on analytical tools, including the ones to evaluate team performance, review won and lost cases, and measure how successful your communication with leads is.
Track sales better with an advanced pipeline feature
Acquire leads and communicate through multiple channels (e-mails, audio/video calls, etc.)
Generate reports on sales activities, revenue per sale, and other important metrics, like sales pipeline interaction and more
Manage all sales activities from one central sales hub with automatic logging and syncing in all the apps you use.
HubSpot is the best sales tracking software for those who seek a perfect combination of sales and marketing capabilities.
Lead generation
Automated marketing campaigns
Activity reports and other tools to assess team productivity
Sales pipelines with the ability to track leads in real time
Meeting scheduling & the automation of repeititive tasks.
SugarCRM is the ultimate solution for companies that want to focus their sales’ team attention on accurate forecasting and get insights about leads or customers' behavior.
Use the Sugar Discover—Revenue function if you want to receive notifications on spotted changes in your key metrics, sales data, or get accurate predictions based on the analysis of your history/experience, and monitor your KPI and sales activities in real time
Create an Ideal Customer Profile (ICP), get alerts about new insights and opportunities with AI-based SugarPredict feature
Automate the process of collecting data on leads and customers through the sales funnel and other channels
Observe pipelines and get status updates
Initiate smart marketing campaigns
Use the Sugar Market feature to keep an eye on your most important metrics.
Experience streamlined sales processes with Salesforce Sales Cloud.
Key features
Its leading-edge features allow for effortless lead and opportunity management while providing powerful sales forecasting analytics.
Plus, seamless integration with other Salesforce products provides you even more possibilities.
Stay on top of tasks and activities easily with the added feature of tracked actions along with efficient email integration capabilities.
Insightly CRM provides a comprehensive set of features to facilitate streamlined sales and optimum customer relationship management for your sales team. These include contact and lead management, pipeline tracking, email automation, and project management capabilities.
Key functions of the platform comprise:
Effective contact and lead management.
Opportunity tracking through pipelines.
Email tracking with automation.
Robust project management as well as collaboration features for enhanced teamwork.
With Nimble, businesses can make use of a range of tools that enable them to engage with prospects meaningfully while also managing their customer relationships with ease.
Key features
Noteworthy functions include social media integration that permits engagement tracking;
contact and lead management for your sales teams;
email tracking coupled with analytics;
as well as pipe management and sales forecasting.
Are you grappling with inefficient lead processing due to inadequate software tools? Worry no more! The solution lies in using Microsoft Dynamics 365 Sales' advanced features designed explicitly for enhancing your business operations.
Key features
With impressive capabilities such as a visual representation of your lead pipeline called lead generation funnel visualization and an elaborate set of contact contract creation workflows that make communication across various channels seamless — e mails audio/video calls — Microsoft Dynamics 365 Sales makes processing leads a hassle free experience.
In addition to these capabilities. This CRM software is designed to help you create reports on essential metrics like sales activities and revenue per sale so you can make data driven decisions that improve business outcomes.
Furthermore it encompasses powerful complementary features such as sales forecasting & analytics or account & customer relationship management that enhance your strategy towards better business outcomes guided by data.
When it comes to driving sales success through comprehensive analysis of your team's performance metrics, few tools surpass Zendesk Sell in terms of functionality or impact.
Key features
This software solution has been crafted from the ground up to leverage intelligent visualizations alongside advanced analysis engines capable of tackling even the most complex issues associated with maintaining consistently high win rates for qualified deals.
A comprehensive suite of project management capabilities ensures that teamwork is streamlined towards meeting critical goals via optimal collaboration techniques leading naturally towards optimal results every time!
To top things off its powerful analytics can generate custom reports quickly while offering easy integration opportunities across other key business productivity platforms.
In today's fast-paced world, where businesses must remain agile due to continuous cutthroat competition pressure, having the right tools plays an integral role in driving growth. Among these tools is Monday.com — an exceptional CRM software that has quickly gained popularity among savvy entrepreneurs worldwide.
Key features
This all inclusive platform offers a plethora of features tailored to cater to businesses' specific demands across multiple niches ranging from sales activity management to marketing campaign automation.
Users can store and access data on clients and leads effortlessly while importing and exporting documents with ease.
One standout feature of this platform is its intuitive visual pipelines designed explicitly for complex or intricate workflows.
Agile CRM differentiates itself through its extensive range of innovative features — most notably the outstanding sales tracking capabilities — placing it head and shoulders above other customer relationship management solutions on offer today.
Key features
The program boasts a comprehensive suite of lead management tools and contact segmentation options combined with fully automated data collection functionality that offers up to the minute status updates while monitoring pipeline progress seamlessly.
Additionally businesses can leverage agile CRMs advanced campaign building capabilities alongside the in built telephony integration feature to communicate more efficiently with clients seamlessly.
Another excellent benefit offered by this innovative system is detailed real time performance reports — allowing businesses to gain deep insights into many critical metrics vital to driving better results.
It might seem exhausting to decide on which sales tracking software is the best. The market offers plenty of decent options that would satisfy even the most demanding customers. Stay calm and remember that if you decide to go with one of the platforms mentioned in the review, chances are you won't be disappointed.