10 Best AI Tools for Marketing Teams to Create Winning Ad Creatives

AI tools for marketing teams have turned the industry on its head in recent years. From visually stunning ads to producing targeted messaging that resonates, creative automation software helps you streamline ad campaigns, personalize content, and optimize performance.

The upshot is that small businesses can now compete with more established brands that have bigger teams and budgets. AI-powered ad creation means you can craft high-impact ads in a fraction of the time and connect with customers on a deeper level.

This article will explore the 10 best applications of AI for high-performing ad creatives — tools that help marketing teams simplify design, generate persuasive ad copy, and personalize content across platforms.

1. AdCreative.ai — Data-driven ad creation for higher engagement

AdCreative.ai leverages AI to produce ad collaterals that align with your brand aesthetics and are optimized for your target audience’s preferences. Far more focused than previous iterations of ad design tools for marketers, your ad banners, text, photoshoots, and videos will be on-brand so your message is consistent and engaging across formats.

One of AdCreative.ai’s most powerful features is its ability to generate multiple ad variations, each designed to capture different segments of your contacts. With audience data, you can customize ads for unique audience groups, creating a more tailored and relevant advertising experience for viewers. Marketing teams can experiment with various styles and formats, compare engagement metrics, and quickly adapt their campaigns based on real-time performance data.

With AdCreative.ai, you get more effective campaigns and higher levels of engagement. These AI tools for marketing teams free up valuable time to focus on strategy, analytics, and experimentation rather than manual design work.

2. Pencil — Video ads crafted from audience insights

Pencil offers top AI tools for ad creation, generating dynamic image and video ads for social media and digital platforms. Its combination of automation, personalization, and marketing automation tools helps you launch effective, visually appealing ads that cut through the noise in today’s crowded digital spaces.

With generative AI tools for marketing teams, you no longer need to hire external freelancers with complex editing skills. Now, you can workshop ideas with a chatbot, create drafts, and build upon them. Pencil will supply variations of your finished ads to accommodate different languages and more personalized touches.

Beyond the creative process, Pencil predicts how effective your ads will be. Using AI in digital advertising tracks trends and audience behavior, and makes valuable forecasts on which elements will drive the best results. Pencil allows you to quickly test and refine your ads after viewing early engagement metrics. You can accordingly adapt your ads based on immediate feedback so each campaign is more responsive and aligned with audience expectations.

3. Canva (with Magic Write) — AI-enhanced design for stunning ad visuals

Canva established itself as a leading design tool long before the AI revolution and it has transitioned incredibly effectively. Magic Write combines user-friendly design tools with AI-driven suggestions to produce beautiful ads without extensive design expertise.

For designers, there’s nothing scarier than a blank page. Magic Write generates layout ideas, typography suggestions, and even content prompts to guide you through the design process. This means you can spend more time on creativity and messaging, while Canva’s AI-powered ad creation does the heavy lifting of visual composition.

Like many other AI tools for marketing teams, Canva accommodates your style guide, keeping your fonts, color schemes, and layouts in line with your brand identity. With these guidelines in place, anyone on your team or even external providers can collaborate on your designs without straying from your look. Communication tools allow you to work on ad creatives in real time so it’s easier to share ideas, give feedback, and edit drafts.

4. Copy.ai — AI content creation and go-to-market strategy

As its name suggests, Copy.ai helps you craft text that captures attention and prompts action. But it’s far more than that. Copy.ai is focused on streamlining your go-to-market workflows by codifying best practices, compiling data in one place, and connecting teams.

Covering sales and operations as well as marketing, Copy.ai researches contacts to inform your sales outreach, pulls insights from sales transcripts to score deals, and creates content covering SEO, thought leadership, use cases, social, and more. Therefore, aside from the creative features, you can plan out effective multi-step workflows, check every box, and stop important tasks from falling through the cracks.

Beyond its own capabilities, Copy.ai integrates with big-name sales and marketing platforms to put your plans into action. It also emphasizes online security and is compliant with AICPA SOC2, GDPR, and SSO Single Sign On.

5. Jasper — Engaging ad copy with AI-powered consistency

Jasper is one of the best AI tools for marketing teams looking to maintain a unified brand voice across all channels. Known for its adaptability and powerful language processing, Jasper can help teams craft impactful messaging that aligns with brand values and resonates across multiple channels, from social media to display ads.

Jasper’s AI is built to understand and replicate brand nuances, making it ideal for teams that prioritize consistency and depth in their communication. It analyzes input parameters like target audience, campaign goals, and brand style to generate copy suggestions that match your intent and tone. This consistency across campaigns and platforms improves brand recall and builds trust among audiences.

On a more practical level, Jasper is SSO-enabled and compliant with SOC2 and GDPR, keeping prying eyes away from your ideas.

6. Tavus — Immersive, personalized, AI-generated videos at scale

Tavus takes an innovative approach to automated video generation by putting you at the center of the action. The platform takes a brief recording of your company spokesperson, internalizes the look and sound, and creates a lifelike avatar that you can feature in videos with no need for film sets or retakes. Simply feed in a script and your avatar will reproduce it in a naturalistic style.

Text-to-speech AI tools for marketing teams generate videos tailored to address each recipient with their first name and refer to elements of the specific offer you’re curating for them. They also open up international markets by translating your pitch into more than 30 languages, with the audio and lip movements matching every time.

For both one-way explainer videos and real-time conversations with an AI video assistant, Tavus is a groundbreaking use of AI for high-performing ad creatives.

7. AdZis — Content creation AI tools for e-commerce businesses

AdZis provides AI tools for marketing teams in the e-commerce sector that have super-fast turnaround times. Whether it’s blog articles, social posts, product descriptions, or videos, AdZis will churn out content that supports your business.

Built-in SEO tools mean your titles and descriptions get great visibility for both short and long-tail keywords. This is an extra step in your marketing efforts that few other tools address. Instead of focusing solely on the creative element of a campaign, it manages crucial aspects such as meta tags, alt text, and SEO titles, all of which enhance traffic to your site.

AdZis offers an extra service that brings human proofreaders into the equation, adding another level of quality to descriptions, tags, and more. It takes another step out of the marketing workflow for teams that are too pressed to spend their own time on content.

8. VistaCreate (formerly Crello) — AI-driven templates for visually appealing ads

VistaCreate is part of the VistaPrint universe and has seen the company transition from printing services to online design collaterals fairly seamlessly. It combines creative automation software with an extensive library of templates, making it simple to produce eye-catching ads adapted to all digital platforms.

VistaCreate opens the door to thousands of premium design templates, a huge amount of stock photos, videos, vectors, and brand kits to keep you on-message. The AI-driven design suggestions align each ad with brand aesthetics while saving time on layout decisions.

Alongside the ad design tools for marketers, you get marketing automation tools such as social media scheduling and posting. Although the AI features aren’t as extensive as other apps in this list, the ability to build and launch fast-paced campaigns makes VistaCreate a smart option for creative, consistent messaging.

9. Lexica Art — AI visuals for convincing images created in seconds

Lexica Art’s AI generates visuals based on user prompts, providing marketing teams with unique images tailored to specific campaign themes. It quickly produces a high volume of images that could pass for real-life photos or incorporate infographics and flowcharts. Lexica Art is an ideal image generator to spice up blog posts or design YouTube graphics and thumbnails in a range of styles.

By entering details about the style, color palette, or subject matter you’re looking for, you can experiment with different styles and themes for fresh and visually engaging pictures in seconds. This helps to work faster and at a lower budget than sending out photographers or commissioning artists to provide similar work.

Although Lexica’s art is incredibly high quality, it’s not as suited to businesses as other AI tools for marketing teams. Aside from its high price point, Lexica doesn’t provide you with branding options, meaning it’s difficult to get a coherent set of images for a campaign.

10. Pictory (formerly Vidnami) — AI-enhanced video creation for impactful storytelling

Video is one of the best ways of getting your message across, from short, snappy social media posts to long-form tutorials. Pictory’s AI tools for marketing teams make the video creation process fast and cheap by converting scripts and blog posts into eye-catching videos. It is especially useful for small businesses that want to have an impact without investing the time and money needed to produce videos using traditional methods.

For a realistic, high-quality result, you can choose from a wide range of AI voices and royalty-free music. This isn’t just great for your user experience — it helps your search engine optimization too. Users who prefer a video to a blog post will stay on the page, reducing your bounce rate and improving your standing against competitors in your field.

Pictory also offers advanced features like automated captions to reach viewers watching on mute and the ability to repurpose long-form content into short, shareable clips tailored for social platforms, maximizing engagement across channels.

Bitrix24: Your online HQ for winning ad creatives

These days, using AI in digital advertising is an absolute must for companies that want to thrive in a competitive field. We’ve covered some of the most powerful AI tools for marketing teams in this article, but you can only get the best out of them when they’re part of a well-thought-out marketing strategy.

Bitrix24 is a central platform that empowers your team to seamlessly collaborate, manage projects, and streamline workflows to leverage these AI tools.

• Project management features keep you aligned on goals, deadlines, and resources, making it easy to integrate AI tools into your daily workflow.

• Content management stores and manages ad collaterals, simplifying the process of sharing and updating files.

• Analytics and reporting use real-time data insights to monitor ad performance, track ROI, and make data-driven decisions that amplify the impact of your AI tools.

• CRM and marketing automation tracks audience interactions, segments leads, and personalizes campaigns to increase engagement and conversions.

Sign up for Bitrix24 today and set the stage for winning ad creatives.

FAQ

What are the best AI tools for creating ad creatives?

The best AI tools for creating ad creatives include:

• AdCreative.ai for data-driven ad visuals

• Pencil for video ads based on audience insights

• Canva with Magic Write for visually appealing ad creatives

• Copy.ai for generating persuasive ad copy

• Jasper for consistent, brand-aligned messaging

• Tavus for personalized, real-life AI video generation

• AdZis for high-volume campaign copy

• VistaCreate for customizable templates and multimedia options

• Lexica Art for beautiful AI images

• Pictory for transforming scripts into engaging video ads

How can AI improve ad performance for marketing teams?

AI improves ad performance for marketing teams by analyzing audience data, personalizing content, and optimizing creatives based on real-time engagement metrics. AI-driven tools allow marketers to create highly targeted ads, automate testing, and make data-backed adjustments, boosting conversions and keeping campaigns agile in response to audience behavior.

Which AI tools are essential for digital advertising in 2025?

Essential AI tools for digital advertising in 2025 include:

• A text generation tool like Jasper for both short ad copy and long-form content

• An AI image creator that respects your branding, such as AdCreative.ai

• A text-to-video app like Pictory that creates video content in minimal time

These tools all provide advanced automation, creativity, and data-driven insights for you to create high-performing, targeted ad campaigns.