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Personalized Email Campaigns in Bitrix24 CRM Marketing

Vlad Kovalskiy
November 23, 2020
Last updated: May 5, 2023
Dear Bitrix24 users, 

We are glad to inform you that Bitrix24 CRM Marketing module has been updated. Now there are lots of custom parameters added to CRM Marketing campaigns for creating personalized emails and email campaigns.

All you have to do is use the #PARAMETER# tags that will then be replaced with the customer data from your CRM database when sending the email. 

This option comes really handy when sending email campaigns to promote a new product or a sale, or in case you want all the letters you send out to be personalized.



For more information and detailed instructions, please see this article. 

Happy email campaigns personalization, 
Your Bitrix24 team


FAQ



What is the Bitrix24 CRM Marketing module?

The Bitrix24 CRM Marketing module is a tool that allows users to create and manage email campaigns and other marketing activities within the Bitrix24 CRM system.

What custom parameters have been added to Bitrix24 CRM Marketing campaigns?

Lots of custom parameters have been added to create personalized emails and email campaigns. Users can use #PARAMETER# tags that will be replaced with the customer data from their CRM database when sending the email.

When is the personalized email campaigns option in Bitrix24 CRM Marketing useful?

The personalized email campaigns option is useful when sending email campaigns to promote a new product or a sale, or when all the letters sent out need to be personalized.

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