Choosing the right tools for landing page creation can be the difference between struggling to stay afloat and thriving.
It’s all about quickly capturing and converting online traffic into leads or sales and requires:
Eye-catching design
Sharp copy
Fast loading times
Quality SEO
Convincing testimonials
A clear user interface
Compelling calls to action
There are plenty of products on the market that cover all these elements and more, each with its own specializations. From simple drag-and-drop interfaces to sophisticated AI-powered platforms, you can find tools to create landing pages for organizations of every size and industry.
We’ve put this list together to give you an idea of what’s on the market and which is best for your business to create a landing page of your own. So whether you’re looking for a user-friendly system for a one-off campaign or a complex base to launch larger marketing efforts, this article will point you in the right direction.
Bitrix24 has a wide range of tools for landing page creation that you can use together without knowing a single line of code. It provides over 100 templates to get your initial idea off the ground before customizing elements, fonts, styles, and colors to double down on your branding and attract the audience you want. In terms of content, the standard builder combines with AI landing page creation tools to brainstorm ideas, freshen up your copy, and assist an on-page customer service chatbot widget.
Behind the scenes, Bitrix24 has put a lot of effort into its mobile-friendly, responsive design, which helps you perform well from an SEO perspective. You can study how visitors use your website with an easy, yet powerful, integration with Google Analytics, including GA4. These insights highlight metrics such as page views, bounce rate, downloads, submitted forms, and more, that tell you how to improve your conversion rate.
To secure those leads, Bitrix24 provides pre-made and customizable forms, including contact forms, order forms, survey forms, and callback forms that get you to the next step of the sales funnel. Users can give their consent to cookies and data handling before sending their details directly into your CRM, where they will be segmented according to the metrics you have decided on.
Bitrix24 offers a block-based website builder with CRM. Make your website and use it to collect and process clients!
Get StartedWix is a well-established brand among landing page creation tools. Its neat interface is ideal for individuals and small businesses with minimal design experience or budget. Wix ADI (Artificial Design Intelligence) takes its original tool to the next level by automating the design process with AI — one less thing to worry about for under-pressure organizations.
This version of AI landing page generation will automatically build tailored pages based on user information. The AI will suggest layouts, color schemes, and content organization based on your industry and preferences, facilitating the web design process. With a step-by-step interface, beginners will know they’re not skipping any steps in creating a high-performing page.
Wix ADI does come with some drawbacks, of course. What you gain in design flexibility, you lose in technical performance, with SEO features suffering considerably. This can be a serious disadvantage if your marketing campaign relies on organic search, so you might want to look elsewhere. However, if you value simplicity and speed, Wix ADI offers a no-nonsense platform for creating landing pages quickly and efficiently.
Writesonic is one of a new wave of AI landing page generation tools, drawing on artificial intelligence to streamline the content creation process. It is aimed more at marketers than at web developers, so landing page designs are easy to set up.
The AI content creator is by far Writesonic’s most impressive feature and is especially useful if you want to launch multiple campaigns in a short space of time. Rather than spending painstaking hours writing several pages manually, you can generate the content in an instant, based on best practices and user inputs.
While this is certainly an efficient way to create a landing page, it’s not always the most eye-catching. Check your copy to make sure it grabs your user’s attention, matches your brand voice, and follows a logical structure. Writesonic is also not the most simple to customize and doesn’t come with many creative controls. However, if you need tools for landing page creation that help you get online as soon as possible, it’s a safe bet.
Unbounce is a well-known option in the field of tools for landing page creation with sophisticated capabilities to design, optimize, convert, and monitor user behavior. Although the learning curve is longer than some of the more entry-level landing page generation tools, the rewards are worth it.
With a drag-and-drop editor, you have the freedom to create pages without any coding — ideal for sticking to your brand’s style. You can upload specific fonts if you aren’t happy with those provided, and dynamic text replacement will tailor your content to SEM campaigns, ensuring your page attracts your target audience.
Unbounce contains a vast range of monitoring features, such as A/B testing and heatmaps, that allow you to uncover design flaws and work out the best location for your CTA buttons. These features do push the price point up a bit, making Unbounce an option that you may have to consider carefully before committing to.
You may recognize Elementor as the classic plugin for WordPress, and Elementor AI builds on its success, incorporating artificial intelligence to automate and enhance the web design process.
Elementor takes AI landing page generation to the next level by analyzing your design preferences and user behavior to suggest and implement elements automatically. Not only do you reduce the time taken on creating an attractive, effective web page, but it is a huge confidence boost for teams that don’t have a great deal of experience.
As it is built on WordPress, you can link it up with the wealth of plugins from the WordPress ecosystem including forms, maps, and social media widgets. This advantage can be a disadvantage, however. Elementor AI relies on WordPress, making it unusable (or an extreme effort) for businesses not already using WordPress as their content management system.
Leadpages is one of the more straightforward, efficient tools for landing page creation, making it ideal for solo marketers and small business owners. Affordable and easy to use, you can create landing pages even if you’re just starting out or operating on a restricted budget.
Speaking of budgets, Leadpages is among the best on this list for its pricing model, offering unlimited traffic and leads at a competitive rate and avoiding soaring costs as your traffic scales up. Similarly, the learning curve is not at all steep, giving you simple tools and templates to set up quick, effective campaigns.
Of course, the drawback is that it lacks sophisticated features such as detailed A/B testing or advanced integrations. Leadpages’ AI landing page generation tools are limited to content and image creation, something that holds you back if you want to launch a series of pages in a short amount of time.
Part of HubSpot’s CRM ecosystem, their tools for landing page creation seamlessly integrate with your client database. This allows you to manage the entire marketing funnel from a single interface and implement reliable automation such as lead segmentation once they’ve filled in your form. Similarly, HubSpot gathers a vast amount of information on your landing page’s performance so you can get immediate, actionable insights to improve your conversion rate.
Although there is a free version available, creating landing pages on this tier leaves a lot to be desired and seriously pushes you to pay. HubSpot paid versions are not cheap by any metric, meaning it really is for larger companies who can afford the technology.
However, the paid tiers include excellent tools such as AI content generation, dynamic content, live chat widgets, and more. Despite the high cost, HubSpot’s landing pages are very easy to create, with a healthy supply of templates, simple drag-and-drop functionality, and SEO recommendations to boost performance.
Simplified is one of the newer entrants to the market and is quite an anomaly in this list — it doesn’t actually let you build a page. Instead, it pulls together various AI landing page creation tools to streamline your content and design production. AI writer accelerates your copy, while AI design and video features plaster attractive elements all over your landing pages.
Design is where Simplified excels. While many of the established names on this list give you design capabilities, they’re not quite as attractive to marketers who prioritize aesthetics. Your designers can flex their muscles if that’s the route you want to take, but Simplified works just as well for users with no design experience. AI aids help in automating design decisions, layout adjustments, and the design itself if necessary.
The elephant in the room is that Simplified doesn’t yet know how to create a landing page, so you’ll have to run it alongside a platform that does. This also means you’re not going to find analytics, but if you want sleek designs made easy, Simplified is a great option.
Instapage focuses heavily on post-click optimization, making it especially good for medium to large enterprises with the resources to get down into the details of their conversion rates. Like other complex tools for landing page creation, it comes with a high price tag, and smaller businesses may have to run a cost analysis before deciding on Instapage.
Focusing on the positives, Instapage offers highly optimized tools and workflows, such as heatmaps, AI experiments, A/B testing, dynamic text replacement, and more. Although the number of features can slow the editor down at times, it still provides an incredible user experience, even if you don’t know how to create a landing page. Instapage has considered its scalability carefully, so you can link blocks on different pages and update them globally with one click.
On the user side, excellent mobile adaptability, built-in AMP support, and the proprietary Thor Render Engine ensure your pages load ultra-fast and display everything you need to show. Yes, it’s an expensive option and can be complicated to use, but Instapage is a high-performance tool that is likely to achieve great results.
One of this list’s less-common tools for landing page creation, Landingi is aimed at beginners who aren’t too interested in all the extra bells and whistles. While it might not come with an extensive list of customizations, Landingi will still provide insights into user behavior and guide you on how to improve page performance.
Templates help you get started, and the drag-and-drop builder is easy to use. It’s not just about looking pretty though; A/B testing compares performance between two designs and continually improves your conversions.
Landingi prides itself on its AI features that allow you to:
Create content aimed at converting readers
Optimize your pages to rank higher in terms of SEO
Produce visual content without hours spent on a separate design app
A notable drawback of Landingi is its lack of CRM functions, meaning you have to integrate your landing pages with other apps. These integrations work well, but it does involve paying for two platforms when other tools on this list provide an all-in-one service.
As you’ve seen, the market for tools to create landing pages is vast and varied. At one end, you have Unbounce which is ideal for detail-oriented experts, while Wix ADI exists to get your page online quickly and without any confusion.
However, most modern marketers value the comprehensive integrations of tools like Bitrix24. Not only can you make sleek, attractive, and high-performing landing pages, but you also get:
A complex CRM to handle new leads
Email marketing and social media to reach out to your contacts
Automated and personalized segmentation and sales journey
So, as you research the best tools for landing page creation, be sure to give Bitrix24 a try and see how AI tools and a fully integrated platform can make life easy for you and your business.
Bitrix24 offers a block-based website builder with CRM. Make your website and use it to collect and process clients!
Get StartedA landing page tool is a piece of software that allows users to create and manage web pages focused on a specific marketing campaign goal, such as generating leads or sales. Tools are increasingly incorporating AI technology to streamline the creation process.
The best tool to build a landing page varies by need, but Bitrix24 is highly recommended for its comprehensive creative features as well as the CRM integration, project management, and advanced analytics for optimizing landing page performance.
A landing page tool should offer the following features:
An intuitive design interface
Page templates to get you started
Search engine optimization tools
Mobile responsiveness
A/B testing capabilities
Integrations with marketing features and analytics for performance tracking