Although new niche digital marketing methods have proliferated, email marketing has been a reliable method throughout, with a range of Mailchimp alternatives popping up to capitalize on this tried-and-tested strategy. Mailchimp was once the absolute go-to for all kinds of businesses, but there are now email marketing software options aimed specifically at different company sizes and budgets.
With so many Mailchimp competitors currently on the market, business leaders can be more selective in which tool they go for. That’s why we’ve evaluated a wide range of different products to provide a curated list of top email marketing software like Mailchimp.
We’re going to take a close look at these Mailchimp alternatives, highlighting their stand-out strengths and what kind of companies can most benefit from them. So whether you’re a small business owner, a marketing professional, or someone in between, we’re sure you’ll find the right product for your organizational needs.
First on our list is Bitrix24, one of the only products on this list that has comprehensive email marketing capabilities as well as a full range of other business tools natively integrated. This means you can automatically create tasks based on email interactions, measure each contact’s interactions with your website and purchases, and much more.
Bitrix24’s core strength is its seamless integration with a robust CRM system where you can easily manage contacts, segment your database, and personalize automated email campaigns. With a wealth of email templates and easy customization, you can create appealing and effective emails and newsletters without advanced design skills. Autoresponders, email sequences, in-email action tracking, and reporting make it one of the best Mailchimp alternatives for small businesses that need to leave a lot of processes on automatic pilot.
That said, as you climb the tiers from the generous free version, your capabilities scale all the way up to meet the needs of vast enterprises. For every level, Bitrix24 offers enormous training resources through its helpdesk so you can learn how to create email templates, connect to third-party apps, and check read receipts.
With such powerful email marketing capabilities natively integrated with so many other apps, Bitrix24 is one of the best Mailchimp competitors for businesses of all sizes.
Constant Contact is one of the top Mailchimp alternatives for businesses looking for a straightforward, effective approach to email marketing. It is known for its ease of use and extensive selection of customizable templates, making it simple for small and medium-sized companies to make engaging email campaigns.
A 60-day free trial allows you to get a good feel for the service and it can easily integrate with third-party apps. You will get a level of marketing automation, e-commerce, and social media marketing integrations, as well as some AI tools for small businesses. However, once you start rising up through the pricing tiers, it is fair to say that the increase in features doesn’t match the increase in price.
With a strong emphasis on tech-savvy marketing solutions, GetResponse caters to marketers seeking to create sophisticated campaigns that drive engagement and sales. Like Bitrix24, you can create complex email marketing workflows that react to subscriber interactions and data.
Perhaps GetResponse’s stand-out capabilities lie in its native integration with conversion funnels to turn leads into customers. This means you can create landing pages, webinars, and sales pages and link them to your email campaigns, making a cohesive journey toward a purchase. GetResponse also goes hard on analytics and reporting, so you can track open rates, click-through rates, conversions, and more to gain insights into what works and what doesn’t.
While there's no free version, which might limit initial experimentation, GetResponse offers a competitively priced plan that provides a comprehensive set of features designed to significantly boost your marketing efforts.
HubSpot is one of the better-known Mailchimp alternatives on this list, largely due to its market presence as a CRM. Having been in the game for a long time, it performs very well, allowing you to create landing pages, email workflows, database segments, and much more. You can also analyze every step of your customer journey to identify and rectify sticking points.
HubSpot excels at inbound marketing but offers a full range of email marketing features such as drag-and-drop email builders as well as a whole host of customizable templates. You can then personalize all your outreach and analyze the performance of each campaign with detailed performance analytics.
Although pricing starts competitively low, HubSpot is a master at nudging you up the price brackets to unlock more contacts and much-needed features. Once you get to the Marketing Hub Professional tier, it is more suited to enterprise-level organizations with deep pockets.
In terms of usability, Klaviyo is one of the top alternatives to Mailchimp for email marketing. It comes with an impressive range of templates for email, SMS, forms, reviews, campaigns, automations, and reports. This is enough to get most businesses started, but you can also benefit from the Klaviyo Academy, the company’s customer success program.
Even so, there are still some issues with integrations. For example, Klaviyo only syncs every two hours, meaning welcome emails often arrive late for users signing up through third parties. Like Hubspot, Klaviyo’s pricing tends to skyrocket as your subscribers increase, making it one of the more expensive email marketing software options on this list.
One of the more affordable Mailchimp substitutes, Moosend still packs a punch for small businesses. No matter if your team lacks design skills, the drag-and-drop email editor helps you create attractive emails and includes great automations so your campaigns run themselves.
If you’re just starting out, you can run automations, create landing pages and forms, and send unlimited emails to up to 500 subscribers for a very low price. This makes it ideal for teams on a serious budget who still want to benefit from comprehensive email marketing functions.
Customers tend to complain that mobile versions of Moosend perform poorly, but customer service is surprisingly good for one of the most affordable email campaign tools like Mailchimp.
As its name suggests, London-based Omnisend aims to boost your marketing automation across a range of channels including email, SMS, and push notifications. It comes with email templates for welcomes, cart abandonment, order updates, re-activation, and order follow-up, taking a lot of the legwork out of content generation. Link tracking, image validation, and A/B testing reduce the possibility of errors while allowing smart marketers to improve their approach over time.
Impressive among Mailchimp alternatives, Omnisend’s free tier comes with A/B testing and automation, sales and performance reports, popups, signup forms, and landing pages to get you started.
Formerly known as Sendinblue, Brevo is a user favorite among Mailchimp alternatives that includes SMS campaigns, chat, and CRM capabilities alongside its email marketing features. Simple and easy to use, you can combine excellent automation with professional email templates and (rather basic) analytics and reporting, making it excellent for freelancers and small businesses.
One of the more affordable email campaign tools like Mailchimp, Brevo offers advanced segmentation that allows marketers to divide their audience based on behavior, demographics, and engagement levels.
MailerLite is aimed at small businesses that can do without all the bells and whistles. Like many of the best email marketing platforms other than Mailchimp, its magic lies in being straightforward and intuitive, so non-technical people can design, send, and analyze email campaigns with ease.
Unlike other Mailchimp alternatives, MailerLite has no in-built, expansive CRM tool, meaning you have to import lists from a CSV or TXT file, Excel, Mailchimp, or manually. Even so, you can segment your audience by a wide range of factors and use personalization tags to enhance the relevance of each email.
AWeber has been around since 1998 and is still very much in the conversation when comparing Mailchimp with other email marketing software. It has moved with the times, offering a blend of simplicity and advanced functionality, and its track record makes it a safe bet for nervous first-time email marketers.
Complete with automated email sequences, fully customizable email templates, and sophisticated list management and segmentation, it covers all the bases for companies of all sizes. However, AWeber also prides itself on its exceptional customer support through its knowledge base, live webinars, video tutorials, as well as live chat, email, and phone.
Selecting the right Mailchimp alternative involves a careful evaluation of how they perform in a range of categories. Some are solid all-rounders, while others specialize in specific areas, so choose what is most important to you as you are comparing Mailchimp with other email marketing software.
Pricing and value for money
Marketing solutions can get pretty expensive, making pricing a crucial consideration for most companies. Fortunately, there are plenty of Mailchimp alternatives for small businesses that undercut market rates, meaning even solopreneurs can incorporate email marketing into their business.
However, some of the more affordable Mailchimp substitutes can be unsuitable for larger companies that need more functionalities. Look beyond just the monthly subscription fees and consider the value for money based on the features offered, the number of subscribers allowed, and the volume of emails you can send.
Ease of use and the learning curve
Usability is often underlooked as a factor when choosing email automation platforms. An intuitive interface makes creating campaigns, managing contacts, and analyzing results easier and faster. Steep learning curves can significantly hinder your team’s progress, leading to frustration, delays, and errors in your emails.
Resources and training
Sure, you want an easy-to-use platform, but to master top email campaign tools, you’ll probably need a helping hand every now and then. Most Mailchimp alternatives are beginning to invest in comprehensive tutorials, documentation, and how-to guides, while others have had them in place for years.
Automation and segmentation capabilities
Top alternatives to Mailchimp for email marketing will include advanced automation and segmentation that give you a serious boost in productivity. Rather than manually categorizing your contacts, these platforms will sort them based on criteria you have established. For their part, automations allow you to send triggered emails based on customizable user actions, so you can respond quickly without lifting a finger.
Integration with other tools
Email marketing is almost useless by itself. The best Mailchimp competitors will integrate with other tools such as customer relationship management (CRM) systems, e-commerce platforms, social media, and CRM analytics. This leads to streamlined workflows and data management, making for more effective marketing efforts and a more data-driven approach. Native integrations — where different tools, often from the same brand, are designed to work together — are the most reliable connections on the market.
Deliverability rates
Just because an email leaves your outbox, it won’t necessarily land in your subscriber’s inbox. Mailchimp alternatives can increase the likelihood of successful delivery through spam score checking, authentication, and domain verification.
There you have it, our rundown of the best email marketing software like Mailchimp. With such a wealth of options, there are top email campaign tools for every need, goal, and budget.
For e-commerce, Klaviyo and Omnisend can help to track your sales performance, but if your main concern is budget, start by looking at Moosend and MailerLite.
However, if you want elite-level email marketing as part of an all-in-one solution, look no further than Bitrix24. As versatile as HubSpot but at a much more affordable price, you get a comprehensive suite of features, including CRM integration, project management, team collaboration tools, and powerful email marketing capabilities.
So, take the next step in your marketing mission: Sign up for Bitrix24 today.
What features should you look for in an alternative to Mailchimp?
The top features you should look for in Mailchimp alternatives are:
Advanced segmentation to target campaigns
Automation to remove manual steps
Integration with CRM/e-commerce platforms to streamline customer journeys
User-friendly design tools for rapid, attractive emails
Comprehensive analytics to measure your performance
How do Mailchimp alternatives compare in terms of pricing and functionality?
Mailchimp alternatives vary widely, offering different pricing structures based on features, contacts, or email volumes. In general, more expensive options are better suited for large enterprises and will include comprehensive automation, segmentation, and integrations.
What are the best options for businesses transitioning from Mailchimp?
For businesses transitioning from Mailchimp, it’s hard to look past Bitrix24, which offers comprehensive email marketing a variety of automations, CRM capabilities, and native integrations at a seriously competitive cost.