Definition of Sales Force Automation

Meaning of the term Sales Force Automation

Sales Force Automation (SFA) or Sales Force Management (SFM) refer to applications that reduce administrative tasks and help sales people automate the sales process to the maximum.

SFA systems are responsible for all sales-related activities: sale targets and forecasts, cold calls, contact information storage, orders and scheduling. Another significant SFA feature is removing duplicate information from all stages of sales funnels and keeping your data hygiene scrupulous.

Advanced CRM software, like Bitrix24, includes and supports SFA systems by monitoring and collecting a wider scope of client-related data with advanced customer profiling, account data storage and by integrating CRM automation rules.

Generally, CRM systems depend on SFA to provide the most effective lead and sales management as well as a comprehensive insight into customer relationships based on real time sales information.