What is audience segmentation? Definition and types

Uses

Glossary

Audience segmentation involves categorizing individuals based on characteristics. By doing so you can develop targeted campaigns and craft personalized messages that strongly connect with your desired demographic. Audience segmentation plays a role in enhancing your marketing strategy elevating it from ordinary to extraordinary.

Learn more

What are the types of audience segmentation?

Demographics
Behavior
Level of engagement
Device usage
Interests
Buyer’s journey progress

You have the option of utilizing email campaigns or focused social media advertisements to engage with an audience. Targeted marketing initiatives tend to yield results maximizing the value of your advertising efforts. When combined with lead generation it becomes crucial for marketers to understand audience segmentation and effectively employ targeted advertising techniques.

Marketing automation in Bitrix24

If you are looking for simple and powerful marketing automation software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

What is audience segmentation? Definition and types

What are the types of audience segmentation?

Marketing automation in Bitrix24

Free

Unlimited users

35+ tools