Data-Driven Marketing

Written by both our team members and guest experts, these articles will help you discover the ways to get the most out of your marketing.

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Data-Driven Marketing

Master UTM Tracking URLs on Google Analytics: A Step-by-Step Guide

Master the art of UTM tracking URLs to enhance your digital marketing campaigns with Google Analytics. Learn to craft, implement, and analyze these URLs for detailed performance data and improved campaign optimization.

12 min

Data-Driven Marketing

Best Prompts for Marketing

Discover how AI can revolutionize your marketing strategies. We'll explore the fundamentals for beginners, delve into practical applications for marketing teams, and share the top ChatGPT prompts to enhance your marketing efforts.

14 min

Data-Driven Marketing

7 Key Reasons Why Marketing Tools Are Essential for Your Small Business

Unveil the secrets to small business success with our guide on the seven key reasons why marketing tools are indispensable, highlighting their role in boosting conversions and fostering customer relationships.

11 min

Data-Driven Marketing

From Click to Conversions: A Comprehensive Guide to Using UTM Parameters

Master UTM parameters to track digital campaigns from click-through to conversion, optimizing your marketing efforts for better insights and results.

10 min

Data-Driven Marketing

30 Marketing Email Campaign Examples

Explore the best examples of email usage in online promotions. See these 30 campaign examples to boost creativity and approach to your marketing strategy.

12 min

Data-Driven Marketing

25 Top Omni-Channel Experience Examples

Explore the best omni-channel experience examples to gain insights into creating a seamless customer journey across multiple platforms, enhancing your business strategy for better engagement and results.

15 min

Data-Driven Marketing

10 Best Mailchimp Alternatives to Boost Your Email Marketing

Let's take a close look at some Mailchimp alternatives, highlighting their stand-out strengths and what kind of companies can most benefit from them. Get ready to find the perfect Mailchimp alternative your organization has been looking for.

11 min

Data-Driven Marketing

7 Proven Benefits of Customer Journey Mapping for Your Business

Customer journey mapping sounds like a lot of work, and it can be. However, if done properly and periodically, the benefits of customer journey mapping can be seen and felt. If you’ve been scratching your head, wondering what else you can do to have your marketing plans pay off, or if you want to elevate your customer experience, this is the article for you.

10 min

Data-Driven Marketing

Master Competitive Benchmarking: The Essential Guide for Starters

Competitive benchmarking has long been a pivotal strategy for both startups and established enterprises. However, the techniques we use to measure it have changed massively in recent years. This article will cover the knowledge and tools you need to use benchmarking as a driver of your company’s growth.

11 min

Data-Driven Marketing

7 Key Steps to Forge a Powerful Corporate Identity

You can’t simply rely on an eye-popping logo or memorable tagline to do the heavy lifting for you. In this article, we’re going to take a structured 7-step approach to cover a range of corporate branding strategies.

11 min

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