Data-Driven Marketing

Written by both our team members and guest experts, these articles will help you discover the ways to get the most out of your marketing.

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Data-Driven Marketing

6 Tips to Align Marketing and Sales

If you want to help your sales and marketing teams reach their goals and thereby boost the company revenue, aligning these two departments is the most ideal way to do it.

5 min

Data-Driven Marketing

Corporate branding: 7 important tips for your corporate brand

You may think branding is something that is best left to the Apples, the Teslas, and the Amazons of the world. But in a market that is stiflingly competitive as it is now, the fine line that stands between you and the thousands of similar companies out there may just be as simple as your corporate branding.

5 min

Data-Driven Marketing

What is a sales funnel and how to create a free sales funnel

A simple definition of a sales funnel is all of the stages your clients go through – from lead to sale – combined. In other words, it’s the entire journey your customer makes from total unawareness of your brand to investing money in your product or services.

12 min

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