Articles

Get to know the brief characteristics and competitive advantages of eight messaging apps that are highly popular on a global scale. We will help you feel comfortable to make an informed and impartial decision on which of these solutions you would prefer to use.

In this article, we shall introduce you to the basic principles of this form of advertising, describe several types of buzz marketing techniques, let you know how to generate your personal buzz marketing strategy, and give you some examples for your inspiration.

Сommunity management helps businesses solve a number of diverse tasks from strengthening customer loyalty, attracting sponsors and partners to attracting investments, hiring qualified employees, and solving problems related to the company's reputation. But the organization of the community around your project requires a large set of communication skills.

A person more likely will not go to wash the car or get a haircut across town, so there is no point in spending money on advertising for the entire settlement. Localization will allow your business to attract the maximum possible audience as potential customers.

In today's world, micro marketing is becoming more and more essential than basic operational operations as a tool in conducting business. Not everyone can teach marketing newbies about social media's value by simply explaining what it is.

In this article, we'll discuss various types of vertical marketing, review the advantages of a vertical marketing system, and provide general guidelines on developing your own strategy if you decide that vertical marketing is the right choice for you.

People say that the restaurant industry is one of the toughest ones to crack because everyone’s tastes and cravings change from one day to the next. So, what can set your restaurant apart from the rest? What can help your eatery succeed? The answer to these is restaurant marketing. Digital marketing, that is.

There are numerous definitions of customer value, and choosing the right one and using its benefits will come in handy. Stay tuned to find out how to keep the balance between theory and practice with customer value in the marketing field.